Visitors Every day people learn new ways use the internet. Your potential customer looks up local traffic, the weather, and (most importantly) peeks around before buying your product. If you do not have a presence at the top of the search engines for your market's keywords, your competitors are taking away a big chunk of your profits. A well-oiled and smart internet marketing campaign can bring tons of traffic to your site and get those customers back. But it's not the only way people find you online. Back in 2003, the only way people found what they sought was through search engines. They were the only portal to the World Wide Web. Now other, newer content-retrieval systems are exploding in popularity. The so-called "social media revolution" is fully upon us and you have the opportunity to engage your customers in a way never before possible. A successful and relevant viral social media post can drive thousands and thousands of visitors to your website. Conversions Visitors is where most internet marketing firms stop. They talk about click-throughs and maximizing traffic without mentioning the most important part of a website's success: conversions. Money doesn't grow on website traffic. You can have all the visitors in the world and still lose money. Even Google can’t squeeze a profit from the 100-million-visitors-a-day YouTube! Lucky for you, you’re not YouTube. Your website's return on investment comes from conversions: sales, leads, or blog subscriptions to encourage future sales and leads. A great many internet marketers ignore conversions completely. It's a shame too; you work so hard to get a qualified customer on your site, but then your site can’t keep them around. A well-designed and usable site can do wonders for conversion rates. | 
Marketing
