Market
Dominator Package: Over 81% of
your prospects will search the Internet for what you offer.
More likely than not, you found this
website through a search engine such as Google or Yahoo. Perhaps you were
searching for a custom web site designer, or maybe you were specifically
looking for an online marketing firm that provides search engine
optimization services. Well, let's just say you didn't end up here by
chance. We don't just sit around hoping people will find us. Instead, we
have mastered the art and science of search engine optimization in order
to bring prospects (like you!) to our website.
Plain and simple, Search Engine
Optimization (SEO) is the process of bringing more qualified prospects to
your website through the most popular search engines.
The 3 Most Important Reasons Your
Business NEEDS Search Engine Optimization
- To enable people, who are actively
searching for what you do, to find you.
- To remain competitive in today's online
environment.
- To attract more prospects, at a better
ROI, than nearly any other form of marketing.
AniSites' 4 Critical Steps for
Highly Effective SEO
Our SEO services are based on what we know
to be the most effective ways to bring more qualified visitors to your
website through search engines. We employ the following SEO steps:
- Initial Optimization –
As the basis of any effective SEO program, we start with an initial
optimization of the structure and content of your website. This includes
keyword research and strategy, metadata creation, interlinking strategy,
site map creation, URL optimization, and on-page content optimization
including image tags, site validation, and more.
- Ongoing Linking & Optimization
– Link-building is probably the single most important variable
(alongside content) in determining your SEO success. We perform ongoing
link building, along with continual optimizations and adjustments to
your SEO strategy, to ensure your success.
- Content Marketing –
Content is king on the Internet and is therefore also king when it comes
to Search Engine Optimization. We write, optimize, and publish
industry-related articles, webinars, eBooks, presentations, downloadable
brochures, press releases, widgets, videos, and more in order to attract
more prospects and links as well as achieve higher rankings for your
site.
- Reporting & Analytics –
We provide live stats on your website visitors and reports on your SEO
progress. These are supplemented with consulting sessions to discuss
what is working, what isn't, and how to enhance your SEO results.
Remember, the Long Tail Wags the
Dog!
Typical SEO programs target a limited
number of broad keywords, such as "shoes" or "men's shoes" in the case of
an online shoe store. What some companies tend to forget, however, is that
search engines are used by unique individuals who often have unique ways
of describing what they're looking for. Our company receives traffic from
thousands of keyword combinations called "long tail" keywords that even
the most well-planned SEO strategy could not anticipate. For example,
while we may love the phrase "web design agency," it will never account
for the thousands of word combinations such as "web design and online
marketing firm" or "website agencies and online branding."
Our top 30 keywords account for less than
20% of our traffic! Our best keywords gets over 350 clicks a month;
however, the combination of long tail keywords adds up to over 2,000
visits. WOW! The point of this long-tail stuff? Content. Content. Content.
It is only by producing a steady stream of relevant content that you can
start to address the many combinations of keywords that exist. Take a look
at the chart below to see the power of long tail SEO:
SEO & SEO/Social Optimization Plans
AniSites has put together these highly
effective SEO packages, which combine inbound marketing techniques to
build trust, rank, authority, and leads with optimization techniques to
get higher rankings.
Initial On-page SEO
Our initial on-page SEO is everything the
spiders see on your website that affects your rankings. Our process starts
with a keyword discovery process that focuses on achievable primary
keywords and "long tail" keywords. The approved keywords are embedded into
your meta tags, which help Google and other search engines organize and
rank information. The actual coding, style, positioning, and saturation
levels also are relevant factors that are a part of our on-page SEO
process.
Ongoing Link Building &
Optimization
Link building builds "votes" to your
website (in Google's mindset). The more credible the votes, the more your
rank increases. Rank affects both your "TrustRank" and "PageRank," both
terms coined by Google. Relevant and effective link building through
partners, articles, press releases, bookmarking, Blogs, reference sites,
etc., is one of the most important factors in your search marketing.
Content Marketing
Through articles, press releases, blog
posts, eBooks, webinars, landing pages, and more, we are able to enhance
your digital "footprint" in your industry. Content is written for
submission to industry channels and social news sites such as Digg, Reddit,
and StumbleUpon, and is promoted through Facebook, Twitter, and LinkedIn,
etc. Press releases are distributed via high-ranking paid releases through PRWeb, which opens the doors to thousands of industry targets, regional
targets, syndicated feeds, AP News Wire, Google News, Yahoo News,
eMediaWire, and more. Releases include keyword anchor text, an embedded
image, social bookmarking features, and other SEO-related functionality.
Reporting on page reads, impressions, search engine traffic, and search
terms is included. (Advanced reporting and embedded video are available
for an additional charge.)
Quarterly Reporting, Review, &
Recommendations
A very important part of your online
success is to meet with experts and review your site analytics. As part of
these programs, our experts will look at your traffic, the referring
sites, keywords, which pages are working and which are not, and much more.
We will discuss your current engagement plan and see if it needs updating
or fresh ideas. We will also consider new strategies, techniques, trends,
etc., and decide together what site enhancements may be needed to improve
both traffic and conversions. |
Combo Packages
